HIPAA for Telehealth Startups: The Founder's Compliance Guide
By ComplyCreate Editorial Team · Published Apr 24, 2026 · Last reviewed Apr 24, 2026
The First Question: Are You a CE or BA?
Whether your telehealth startup is a covered entity (CE) or business associate (BA) determines your compliance obligations. Here's the distinction:
- Covered entity path: If your platform delivers care directly to patients — you employ or contract with clinicians who see patients on your platform — you are a CE. You must comply with the full HIPAA framework, provide patients with an NPP, and sign BAAs with your technology vendors.
- Business associate path: If your platform provides technology services to hospitals, practices, or other CEs that see the patients, you are a BA. You must comply with the Security Rule, Breach Notification Rule, and certain Privacy Rule provisions. You need a BAA with each CE customer, and BAAs with your own subcontractors who handle PHI.
Many telehealth companies operate in both roles simultaneously — for example, a platform that also employs physicians for direct patient care while also licensing its technology to independent practices.
The CE Path: Covered Entity Telehealth
If you are a CE, your primary obligations are:
- Provide patients with an NPP at first service — generate one at NPPGenerator.com/npp-for-telehealth
- Sign BAAs with all technology vendors who store or process patient PHI
- Conduct a Security Risk Analysis
- Implement Privacy Rule protections (minimum necessary, patient rights procedures)
The BA Path: Healthtech Vendor
If you provide technology to covered entities, you are a business associate. You must:
- Execute a BAA with every CE customer before going live with their PHI — generate at BAAGenerator.com/baa-for-healthtech-startups
- Execute BAAs with your subcontractors (cloud host, analytics tools, email/SMS vendors) who handle CE PHI
- Implement Security Rule safeguards: encryption, access controls, audit logging, security policies
- Conduct a Security Risk Analysis for your platform
- Designate a Security Official
- Implement a breach notification procedure (60-day notification to CEs)
Vendor Stack BAA Checklist for Telehealth Startups
The following vendors in a typical telehealth stack are business associates and require BAAs:
- Cloud hosting: AWS, Google Cloud, Microsoft Azure — all three offer HIPAA BAAs and HIPAA-eligible services. You must sign their BAA before storing PHI in their environment.
- Video platform: Zoom for Healthcare, Doxy.me, Vsee, Daily.co HIPAA plan, Twilio with HIPAA configuration — each provides a BAA. Consumer-grade video platforms without a BAA are not acceptable.
- EHR/scheduling integration: Any EHR system your platform integrates with that involves PHI exchange.
- Analytics and data warehouse: If you send patient encounter data to analytics tools (Mixpanel, Segment, Amplitude, Snowflake), each tool that receives PHI is a BA and requires a BAA. Note: de-identified data can be sent without a BAA.
- Email/SMS providers: SendGrid, Twilio SMS, Mailchimp — if used for clinical communications containing PHI, BAAs are required.
- Customer support tools: Zendesk, Intercom — if your support team accesses patient accounts with PHI, these are BAs.
SOC 2 vs HIPAA: What's the Overlap?
SOC 2 Type II and HIPAA Security Rule requirements overlap significantly. Both address: access controls and user authentication, audit logging, encryption in transit and at rest, incident response and breach notification, change management and software security, and vendor management. If you have a SOC 2 Type II report, you've already addressed many Security Rule requirements. However, SOC 2 does not satisfy HIPAA's Privacy Rule (NPP, patient rights, minimum necessary), Breach Notification Rule (specific 60-day notification to CEs), or documented risk analysis requirements. SOC 2 + HIPAA-specific supplementation is the typical path for healthtech startups.
HIPAA-Compliant Video Platforms for Telehealth
Platforms that offer HIPAA Business Associate Agreements for telehealth video: Zoom for Healthcare (separate SKU from standard Zoom with BAA available), Doxy.me (all plans, BAA included), Vsee Clinic, Thera-Link, SimplePractice's integrated video, Microsoft Teams (with HIPAA configuration and BAA through Microsoft), and Daily.co HIPAA plan. Always obtain a signed BAA from your video platform before conducting patient sessions. Consumer-grade video (FaceTime, standard Zoom, Google Meet without BAA) is not acceptable for telehealth.
Frequently Asked Questions
Is my telehealth startup a covered entity or business associate?
If your platform delivers care directly to patients, you are a CE. If you provide technology services to other healthcare organizations that see patients, you are a BA. Many telehealth companies are BAs — they provide the platform but clinicians who use it are employed by or contract with a separate CE. Determine your role before structuring your compliance program.
What BAAs does a telehealth startup need?
As a CE: BAAs with cloud host, video platform, EHR, analytics tools, email/SMS providers. As a BA: BAAs with each CE customer plus BAAs with your subcontractors (cloud host, analytics, etc.). Generate at BAAGenerator.com/baa-for-telehealth.
Does SOC 2 certification mean we are HIPAA compliant?
No. SOC 2 and HIPAA Security Rule overlap significantly, but SOC 2 does not cover HIPAA's Privacy Rule, patient rights, NPP requirement, or specific Breach Notification Rule provisions. SOC 2 Type II is a strong foundation that should be supplemented with HIPAA-specific policies, BAAs, and a documented risk analysis.
Which video platforms are HIPAA-compliant for telehealth?
Platforms offering HIPAA BAAs: Zoom for Healthcare, Doxy.me, Vsee, Thera-Link, SimplePractice video, Microsoft Teams (with HIPAA configuration), and Daily.co HIPAA plan. Always request and sign a BAA before using any platform for patient sessions. Standard consumer video platforms without a BAA are not acceptable.
What is the first HIPAA step for a new telehealth startup?
Determine your HIPAA role (CE or BA). Then: conduct a Security Risk Analysis, execute BAAs with all PHI-handling vendors and/or customers, implement Security Rule safeguards, designate a Security Official, develop written security policies, and train employees. If you are a CE, also create and distribute an NPP to patients.